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Grå Gåsen

Growing steadily and optimizing a well-known apparel brand

Background: Grå Gåsen, a prominent Scandinavian hospitality company, aimed to improve its online presence and boost sales through its website. Despite offering high-quality products, Grå Gåsen faced challenges reaching its target audience effectively due to strong competition from established brands in the digital space.

Objective: The primary objective was to significantly increase Grå Gåsen's website traffic and enhance the Return on Investment (ROI) from their digital marketing efforts. To achieve this, Grå Gåsen partnered with Seode, a renowned digital marketing agency specializing in advanced SEO strategies and backlinking techniques.

SEO Strategy: Seode formulated a comprehensive two-month SEO strategy with a focus on two main pillars: on-page AI SEO optimization and the development of strong backlinks. This approach was tailored to address Grå Gåsen's unique challenges and market position.

Grå gåsen

On-Page AI SEO Optimization

  • Keyword Optimization: Utilized AI tools for in-depth keyword research, identifying high-impact keywords and phrases tailored to Grå Gåsen's target audience.
  • Content Enhancement: Revamped existing content and created new, SEO-optimized articles and descriptions that resonated with the target demographic, ensuring the inclusion of identified keywords in a natural and engaging manner.
  • Technical SEO: Improved website structure, loading speed, and mobile responsiveness to enhance user experience and meet search engine guidelines.

Strong Backlink Strategy

  • Quality Backlinks: Focused on acquiring high-quality backlinks from reputable sites within the outdoor and apparel industry to boost domain authority.
  • Content Marketing: Developed compelling content pieces for guest posting, leveraging the brand's expertise to gain exposure on high-traffic platforms.
  • Influencer Collaborations: Partnered with influencers and outdoor enthusiasts to create sponsored content, generating backlinks and driving targeted traffic to the website.

Results Seo

The collaboration between Grå Gåsen and Seode yielded remarkable results within just two months:

  • Website Traffic: Achieved a +450% increase in organic traffic, significantly exceeding initial expectations. This surge in traffic was attributed to higher search engine rankings for key terms and improved visibility.
  • SEO ROI: The ROI from Seode's efforts was astounding with a +700% increase. This was a direct result of a significant uptick in website traffic.
  • Search Engine Rankings: Grå Gåsen's website climbed to the top positions on search engine results pages (SERPs) for multiple targeted keywords, outperforming competitors and establishing the brand as a leading authority in the outdoor apparel market.


The strategic partnership between Grå Gåsen and Seode demonstrated the power of combining AI-driven on-page SEO optimization with a robust backlink strategy. By focusing on these key areas, Grå Gåsen not only achieved its objectives but also set a new benchmark for SEO success within the hospitality industry. This case study exemplifies Seode's expertise in navigating the complexities of SEO to deliver tangible, impactful results.

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