Elit Nutrition, a leading online retailer of training supplements, aimed to expand its market reach beyond local boundaries and connect with a global audience. Despite offering a wide range of high-quality supplements, Elit Nutrition struggled to effectively reach potential customers in non-English speaking countries, limiting its growth and market penetration.
The company was loosing market shares in their largest markets; USA. Our algoritm showed that in some state they where actually growing, however, in most state we saw a decline. We asked our AI to come to any conclusion, and it could be anything. It went through the search data state for state and saw a pattern. It was winter in the US, and in many of the declining states was booming with searches like ”warm socks” ”keep feet warm” and similar searches.
